Vietnamese fruits attract visitors at Macfrut 2021: the Fruit& Veg Professional Show in Italy

Thứ Tư, 8/9/2021| 18:54

Attending Macfrut 2021: the Fruit& Veg Professional Show for the first time in Italy, the booth displaying Vietnam's specialty fruits attracted many visitors to visit and discuss commercial cooperation opportunities.

On September 7, Macfrut 2021: the Fruit& Veg Professional Show opened in Rimini city, Emilia Romagna region of Italy. This is the first time Vietnam has attended a major international fair in this field of fruit and vegetables.

In the context of difficulties in transportation, with great efforts of the Embassy of Vietnam in Italy and the support of the leaders of Son La and Ben Tre provinces as well as a number of businesses, the famous Vietnamese fresh and processed (canned, dried) fruit products came to Macfrut 2021: the Fruit& Veg Professional Show this year.

In addition to fruits, the booth also introduced products from Son La coffee, Lao Cai tea, pepper, cinnamon, anise.

With a well-designed real and virtual booth, with a map of Vietnamese fruits, the Vietnamese space has received the attention and interest of visitors, including Italian Agriculture Minister Stefano Patualli.

 

Vietnamese fruits attract visitors at Macfrut 2021: the Fruit& Veg Professional Show  in Italy

Vietnamese fruit booth at Macfrut 2021. (Photo by Embassy of Vietnam in Italy)

Right before and on the first day of the Show, the booth received many registrations for contact, online and on-site transactions.

Customers are introduced to the great potential of Vietnam's fruit industry, especially with the efforts to develop this industry over the years, both in terms of development of cultivation areas, processing and exporting.

EU and Italian investors and partners participating in the Show have the opportunity to evaluate the benefits of doing business and investing in this field in Vietnam, from cultivation to preservation and processing. The Vietnamese market is large and Vietnamese agricultural products enjoy many incentives from major FTAs, including the Free Trade Agreement between Vietnam and the EU (EVFTA).

Macfrut 2021: the Fruit& Veg Professional Show is one of the three largest annual international fairs in Europe, for professionals, with a very large scale in the field of fruits and vegetables.

With more than a thousand booths of businesses from more than 90 countries in the field of fruits and vegetables, from production to trade, machinery and technology for packaging, processing, logistic services and seeds.

Macfrut 2021: the Fruit& Veg Professional Show is a leading major economic and trade event in Italy. For the first time, the Show provides an opportunity for businesses unable to attend in person to meet and interact with potential partners via online form.

The EU is a very large fruit and vegetable import market, accounting for 50% of the world's imported fruits and vegetables. Currently, the EU is Vietnam's fourth largest fruit and vegetable export market. Export turnover has continuously increased in the past 5 years, but it is still very modest, with only 150 million USD.

When the EVFTA comes into effect from August 2020, most of Vietnam's fruit products exported to the EU enjoy a 0% tariff preference (compared to the previous 10%). With efforts to promote trade and improve product quality of Vietnamese enterprises, the EU will be a potential market.

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